Hi, My name is Afeez Adebayo. I'm the founder of digitalmarketingpro, and I also run the SEO Lagos community.
Welcome to my growth marketing tips wall. This is just a rambling of all my learnings and experiences as a marketing consultant.
I’ll be populating this page with sound growth tips needed for you to break barriers and succeed in all your marketing efforts.
You can reach out to me through my social handles for further discussion on tips you agree, have opinions or disagree with. I’m always happy to learn new things!
If you have to take an orange everyday in order to survive, you can continue to buy oranges everyday of your life, or buy oranges everyday while investing more in buying a farm and planting orange seeds, with the hope to either reduce or stop buying oranges when you start harvesting.
Paid Marketing is buying oranges everyday of your life. It works, but it is more expensive. You’ll die the moment you stop buying or when your money runs dry.
Organic Marketing is buying a farm and planting orange seeds. This is cheaper in the long term, you’ll get endless fresh oranges from your farm daily. You even stand a chance to start selling excess oranges from your farm to others like you who needs orange to survive. It just takes time to start working.
Both have their pros and cons. However, if your company want to live long, investing in organic marketing is your best bet.
Organic Marketing is SEO, growing social followership and engagement, etc.
If marketers were asked to choose the biggest marketing lesson from the success of Canva, it should be their incredible product positioning, and use cases.
If your product has 100 use cases, market each use case as a separate entity. This will make your #marketing effort more granular, easier for consumers to understand, and achieve a wider reach than marketing your product in one piece.
THE CANVA USE CASE
The team positioned Canva as not just a design tool, but as a solution for different cases.
They’ve positioned Canva with as a; Card Maker, Social Media Design Maker, Custom Print Maker, Office & Business Design Tool, Marketing Design Maker, etc.
They’ve succeeded in creating hundreds of product pages for each use case. And for each use case, the’ve to design hundreds of templates for customers to start from.
NB: You can find them all here
They’ve brilliantly succeeded in breaking the product down to the tiniest bit. And this will make it easier for them to succeed with marketing, sales and even #SEO.
The role of product marketers in defining messaging and use cases is perhaps the most pivotal to the success of any company.
1. Never market any product in one piece. You should rather break it down to the tiniest bit, and market each unit as a separate product on its own.
2. A landing page or homepage alone is usually difficult to position your product.
3. Are your customers using your product for what it wasn’t made for? Position yourself with it. That’s another use case.
Can you think of any product that can position itself in more ways than the company already does?
“A great product will market itself” is a mediocre statement, and it’s far away from the truth. If product could market itself, product marketers will not exist.
The statement is often a ploy from product leaders and founders with limited marketing knowledge to reduce marketing budget.
If there are strong marketing competitors in your industy, the one with the best product wins. However, if you’re in a niche with companies building incredible products, the one with the best marketing wins.
Marketing is always a differentiator.
“An ads channel can be deemed unprofitable or unsustainable if the Customer Acquisition Cost (CAC) from that channel is higher than the Lifetime Value (LTV) of an average customer acquired from the channel”
Many factors affect the profitability of a channel. Before you can make definite decision on whether or not a channel is unprofitable, you have to make sure you have done everything right.
– Are you selling the right product or services?
– Are you targeting the right people?
– Are your copy, landing page, and conversion optimization tactics effective?
– Are you tracking the right data?
– Do you have experts running your ads manager?
Above are all of the things that could affect the profitability of a marketing channel.
We leave your business better than when you first contacted us. We don’t make promises we can’t keep and we always keep our promises.
At Digital Marketing Pro a typical client-agency relationship will comprise an account manager (your day-to-day point of contact), and a senior consultant, These people will be supported by specialists across all the channels we are working on for your campaign.
We offer service including but not limited to social media advertising, Google Advertising, Content Marketing, and Digital Marketing Training.
See our digital marketing services page for more information.
This depends on the type and size of the project, and the needs for your website. Our cost varies depending on the website and product involved. Please contact us for more details
In most cases, we invoice on a monthly basis with 30-day payment terms. For certain projects we may require a proportion of the payment upfront or for it to be fully covered by the clients.
We always agree to full or partial payment in advance of a project being started, and any changes in budget will be fully communicated and agreed in writing in advance.
As part of our advisory services, we may recommend that your site needs partial redesign or a total overhauling to be able to either rank better for SEO purposes or convert better for digital marketing purposes. When such action is needed, we liaise with our partner web design agency to make it happen. We’ll be responsible for page requirement criteria, page content and every other thing necessary.
If the client has an in-house developer or a preferred agency, we’ll work together to ensure all your objectives are met.
The magic number of Internet versus traditional marketing doesn’t really exist. However, if you’re effectively monitoring the ROI of all of your channels with tools like Google Analytics, it should be easy to see which methods are the most effective.
If you eliminate the methods that aren’t effective, you’ll have more money to spend on the ones that are. As a result, you won’t actually need to spend any more than you already do on marketing—you’ll just reallocate it.
Our guaranteeing result is beyond only our control. Yes, we’ll make sure you get quality traffic to your site. However, you also have to make sure that your landing page, product/services is convincing enough to convert potential customers.
So, it’s a two-way thing. You don’t have to worry about our part, just worry about yours.
Yes, we have a number of clients who have agreed to be contacted by potential clients in order to give feedback on our work and service. We will happily arrange an introduction.